About

Tykera “Ty” Smith is the founder of TySmithMCOM, a business management and marketing consulting firm helping small business owners in Richmond, VA, address challenges, improve performance, and prepare for growth.

Smith’s professional experience spans more than 10 years and includes serving as Vice President of Marketing and Business Development at a local credit union, where her work focused on marketing strategy, community relationships, and programs connecting people with financial education and homeownership opportunities. Before that, Smith served as Digital Marketing Director at one of Richmond’s largest nonprofits, leading digital marketing and social media efforts to strengthen visibility, communicate the value of programs, and engage local communities. Across these roles, she translated business goals into coordinated campaigns, partnerships, and practical action.

With five years of experience running her own marketing business and 10 years operating a professional photography and videography business, Smith understands the responsibility of making decisions, managing limited resources, and keeping a business moving forward. Smith brings that perspective to her consulting work, combining strategic direction with hands-on support.

Smith earned her bachelor’s degree from Virginia Commonwealth University in Mass Communications and Public Relations, with a minor in General Business. Her background connects business knowledge with the ability to communicate clearly, strengthen a brand, and build customer relationships.

Through TySmithMCOM’s Build, Grow, and Scale approach, Smith works alongside small business owners to identify what needs attention, strengthen business management and operations, develop focused marketing strategies, and plan for expansion. Smith's approach to being an Executive Business Growth Strategist starts with listening, reviewing evidence, and choosing practical next steps that fit the business’s goals and resources.

To help small business owners overcome challenges and build stronger businesses through hands-on management support, focused marketing, and thoughtful expansion planning.

A future where small businesses have the support and direction to build a strong foundation, grow with purpose, and scale with confidence—creating lasting opportunities for their owners and communities.